Pagename: general - General
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Pagename: general - General

Chronological Development of Social Media Platforms (by CoPilot)

📜 Early Foundations (1970s–1990s)

  • 1973: Talkomatic launches—one of the first real-time chat systems.
  • 1978–1980: Bulletin Board Systems (BBS) and Usenet emerge, enabling message sharing and discussion threads.
  • 1997: SixDegrees.com introduces profiles and friend lists—often considered the first true social network.

🌐 Rise of Social Networking (2000s)

  • 2003: MySpace and LinkedIn launch—MySpace for personal expression, LinkedIn for professional networking.
  • 2004: Facebook begins at Harvard, quickly expanding globally.
  • 2006: Twitter debuts, popularizing microblogging and hashtags.

đŸ“± Mobile & Visual Era (2010s)

  • 2010: Instagram launches, emphasizing photo sharing and filters.
  • 2011: Snapchat introduces ephemeral messaging.
  • 2016: TikTok (originally Musical.ly) gains traction with short-form video content.

đŸ€– Algorithmic & AI-Driven Platforms (2020s–2025)

  • 2023: Threads launches as a text-based alternative to Twitter.
  • Platforms increasingly focus on algorithmic personalization, AI-generated content, and engagement optimization.
  • 2025: Australia introduces age restrictions for under-16s on platforms like Facebook, TikTok, and YouTube.

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Changes in societal information flow

Unsurprisingly, there has been notable changes in how information flows through society in the past 50 years. Before the internet, the flow could be described as moving from source to journalist to news consumers and then spreading throughout the greater public based on personal connections.

This had various pros and cons. In a time when journalists held a relatively coveted position with an association of integrity, their positions were more secure and the pressure to be informative and accurate was more acute than in times more recent. Consumers of their news would typically be suitably educated to understand the content and their interactions with friends, family and other contacts would allow tailored messaging suitable for the recipient. So, for example, folk with greater understanding would be able to determine how to talk with other similar individuals or if it was more appropriate to adjust their conversations to those with less understanding.

While journalists were held to a higher account, they had more control over the flow of information and that allowed potential abuse. Controlling the flow of information was possible for those with government control or with the power or influence (read ‘money’) to sway the journalists or the journalist’s employers. Media organisations became some of the most persuasive and the most wealthy based on this potential influence.

With the internet, information has been allowed to flow much more freely. It is now far less controllable by one individual or organisation. Social media has made this process more efficient again as individuals are able to connect and share information across their networks of friends and acquaintances. A side-effect  of this is the erosion of authority that was once placed in journalists. Media organisations have had to resort far more to using emotive topics to ensure they stay relevant to their customers. If topics are not emotive, it is in their interest to make them emotive.

Other individuals and organisations have taken advantage of this change to produce emotive content without the need to maintain the integrity or objectivity that traditional media organisations were bound to. So the average consumer, while now the receiver of more news than ever, can easily receive more biased and less trustworthy news. On top of that, the ability of individuals to personally tailor their communications with others while discussing new topics is greatly diminished.

It has all lead to a polarizing of view points. Two polar ends could be defined as a spectrum from those who respond to reasoned rational debate to those who respond to emotive topics. These issues have only become more apparent as the internet and social media has become more widely used. It has not been a good outcome with democracies now faltering in the face of concerted efforts to sway views.

Hence the urgent need for new tools to help netizens to bring integrity back to our information and news consumption.

 

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Softening the path towards rationality

At times I stray away from my trusted circle of friends while online and I end up dealing with the public. What a shock. It is these times when it is confirmed that social media can indeed produce an echo chamber with people that agree with your views. Stepping away from those usual contacts shows me that a lot of people have vastly different, and I would say ‘irrational’, views on the world and how it is run. Climate change (CC) has been the bastion of irrationality for decades now. I still regularly come across people who consider CC a conspiracy of some sort, or a mistake or exaggeration made by the researchers involved. There are just too many independent researchers who have reached the same conclusion over decades to give those retorts any merit.

So my mind naturally wonders to how and why these people hold onto these views. I believe I saw the same effect with the Trump support I saw while living in Knoxville, Tennessee. At the time (and to this day) it was a strongly red state. Conversations about politics, while rare, were typically strongly in favour of Trump. Alternative views stood out in this area. If you were a democrat who didn’t want an argument, it was better to avoid the topic altogether. If  you were someone who felt it was important to get along with your neighbours and colleagues, you had better like Trump. It is this type of effect that explains a lot of irrationality. For a lot of people, the need to be right, the need to know the truth, is secondary to getting along in their community.

It is with this in mind that I find an explanation for those irrational views in a lot of topics. People who are unable to dive into a complicated subject and are surrounded by people who have formed their opinions based on flawed information, are often likely to take those views on themselves. With social media allowing people to form communities of like minded people and with biased media sources feeding in their own inflammatory narrative, polarization is happening more and more. This also explains the stronghold of conspiratorial theories being in rural areas where community ties are all the more important. 

This effect has become very problematic for climate change because the world needs everyone to get on board. We need everyone to be on the same page and as long as those people follow the views of their inner circle, they are going to represent a resistance to action. Case in point, as an external viewer, it makes sense that workers in the primary industries are not ready to change their way of life. Many of them grew up in families who did the same occupation which has always been valued. They work hard and struggle to produce the goods for their community and wider society. Now society turns around and says what they are doing in all part of the problem and they need to just stop. It is truly unrealistic. We, as a society, need to communicate we appreciate what they have contributed and then as a society, we need to compensate these industries in a way that allows them to transition to alternative occupations.

Hindsight is 20/20 and this is the case here. We really should of done things differently in the decades past. Unfortunately, we don’t live in a society where the approach I describe can be expected. Individuals are expected to move within societies laws and regulations. Little regard is given to individual industries unless the needs become dire. So in short, we need societal change. Let’s not hold our breath.

 

 

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Letter to Pat – 21.02.2025

Dear Pat,

I’d like to express my concerns. I do have many but there is one major systemic issue that is impacting on many that rarely appears to be addressed. It is the issue of how information is flowing through our society. I am greatly concerned about how Australians are sourcing their information and forming their views. Obviously in a democratic society, having an informed public is a foundational pillar on which good governance rests. Corrupting the information which people rely on to make informed decisions has the potential to corrupt our entire system of governance.

I am seeing many examples of what I believe to be, corrupted information and flawed views. To be clear, I understand others hold different views to mine based on a different set of values. I am fine with that but that is not what I am talking about. I am referring to a form of brainwashing. I am coming across people I have known for a long time and also people online who hold views that are completely counter to their own personal values.
A recent example of what I am talking about is the Ukraine war. It’s progress over time has been well documented but I am seeing people now argue that Ukraine is to blame for this war. The US president has an obvious agenda and has pushed this message. That required messaging has flowed through to Australians without appropriate filters or critique. There are many such examples of this type of misinformation. I am sure you are exposed to many…

I don’t want this brief letter to turn into a lengthy essay but I believe there are many elements contributing to an effect of disinformation that is eroding democracy. A combination of 1) conservative news sources focusing on emotive topics combined with 2) unregulated social media and 3) online algorithms that tend to create echo chambers appear to be the main culprits. Society is being fractured into groups and these groups can be targeted and manipulated. We see the effect in the US where the Trump’s approval rating is dropping while he is doing what he said he would. To me, this clearly shows the people who voted for Trump did not fully appreciate his intentions. I fully the believe the same effect is in full swing here. I am seeing people ignoring expert advice on various topics (nuclear is a good example) and parrot whatever sky news is promoting.

Various social media platforms are identifying people based on their preferences and then targeting people based on those preferences. Using the US as an example again, targeted political ads were sent to voting citizens based on their views towards the Palestinian conflict. That’s the same organisation, working for the republicans, sending different messages to different people based on their known views. This is obviously deceitful, but I hear of nothing being done to regulate this practice. I wouldn’t be surprised if Democrats didn’t do the same but clearly the republicans are better at this style of marketing or more likely, their constituents are more responsive to this form of marketing. Is it not the same in Australia?

I understand this is a big topic so to summarize what I am saying here, I am very concerned that Australia’s democracy is being threatened by conservative news sources pushing propaganda combined with social media companies allowing misinformation to fester within the community. Propaganda needs to be identified and addressed. 

Kind regards,

Dale Anderson

 

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